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Introduction to Online Persona Music and Its Evolution

An online persona refers to the identity an individual or entity creates for themselves on digital platforms, especially in music and entertainment. Over the years, this concept has evolved from early digital avatars to fully realized, curated personalities, often designed for social media or streaming platforms. Initially emerging with the rise of the internet in the late 20th century, the idea of online personas became more prominent with the growth of virtual communities in the 2000s. With the advent of social media and platforms like YouTube, SoundCloud, and TikTok, online personas have become a significant tool for music artists to build their brands, connect with fans, and create distinct identities that transcend their real-life selves. These personas are frequently crafted using carefully selected visual aesthetics, musical styles, and personal stories to build a connection with audiences in an increasingly digital world.

Sub-tags and Classifications of Online Persona in Music

• Virtual Artists

  Virtual artists are digital personas or avatars created to represent a musicalOnline persona music content identity. These artists exist only in the virtual space and are often computer-generated, with no real-world equivalent. Famous examples include characters like Hatsune Miku, a Vocaloid software persona, and Gorillaz, a virtual band whose members are animated characters. Virtual artists offer an opportunity to break free from the constraints of physical appearance and reality, focusing entirely on music and the visual experience that accompanies it.

• Social Media Influencers

  In the age of social media, influencers have become integral in shaping online personas in the music industry. These artists often curate a personality that appeals to fans, blending their personal lives with their music careers. Influencers on platforms like Instagram, YouTube, and TikTok not only release music but also use their online presence to market their work and engage with audiences. Artists like Lil Nas X and Billie Eilish have successfully utilized social media to craft their online personas, often gaining viral attention that translates into music success.

• Anonymous Artists

  Anonymous artists use an air of mystery to shape their online persona, choosing to remain unseen or undisclosed in order to let their music speak for itself. A key example of this is the artist Banksy, who, although primarily a visual artist, has influenced the broader music industry by incorporating anonymity into their brand. In music, artists like Daft Punk and Deadmau5 have built iconic careers by maintaining anonymity, allowing their music and brand to define their presence rather than their personal lives.

Famous Artists and Works in the Online Persona Genre

• Hatsune Miku

  Hatsune Miku is a virtual idol and Vocaloid software persona whose music has garnered international fame. Created by Yamaha Corporation, she represents the fusion of technology and music, with a digital voice created from samples and the ability to perform live hologram concerts. Miku's persona, heavily tied to her virtual identity, allows her to transcend cultural and language barriers, making her a symbol of digital music innovation.

  Hatsune Miku's 'World is Mine'

  This song is one of Hatsune Miku's most iconic tracks, often associated with the rise of Vocaloid music. The song's upbeat tempo, catchy melody, and Miku's digitally generated voice create an infectious piece of pop music. The song's success highlights the unique blending of virtual and human elements, with Miku's persona taking center stage in the virtual world, further cementing the idea of music as a digital and interactive experience.

• Gorillaz

  Gorillaz, the virtual band created by Damon Albarn and Jamie Hewlett, is one of the most successful examples of a band using online personas. Their animated characters—2D, Murdoc Niccals, Noodle, and Russel Hobbs—have become iconic symbols of alternative music and visual storytelling. Their music blends various genres, while their personas provide a distinct identity that engages fans in both music and visual art.

  Gorillaz's 'Clint Eastwood'

  'Clint Eastwood' was Gorillaz's breakthrough hit and remains one of their most popular songs. It blends hip-hop, rock, and electronic music, encapsulating the band’s genre-defying style. The song’s music video, featuring the band's animated characters, helped establish their online persona as a band that existed outside of traditional music industry norms. The band’s use of animation allows for a level of creative freedom that reflects their unique identity in both music and visual art.

• Lil Nas X

  Lil Nas X rose to fame with his viral hit 'Old Town Road,' which he marketed through social media platforms like TikTok. His online persona, which plays with themes of country and hip-hop, challenges genre boundaries and embraces internet culture. His use of memes, humor, and controversial moments on platforms like Twitter has solidified his status as both an artist and a digital persona.

Application Scenarios for Online Persona Music

• Online persona music is increasingly being featured in movie soundtracks, where virtual or digital artists can add an innovative layer to the cinematic experience. For example, the music of Gorillaz has been used in films like 'Trainspotting 2,' and the persona of Hatsune Miku has been featured in animated films and media, adding a unique futuristic or surreal quality to the storytelling.

• Brands often collaborate with online personas for advertising campaigns, capitalizing on the distinct appeal of these digital identities. For instance, Miku's virtual performances and songs have been used in various high-profile advertisements, as brands look to tap into her global fanbase and futuristic image.

• Video games often make use of virtual artists and online personas for background music or character themes. For example, in rhythm games or virtual reality experiences, online persona music can create a more immersive environment, as seen in games like 'Beat Saber,' where tracks from digital and virtual artists are used to enhance the player's experience.