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Introduction to Viral Song: Origins, Definition, and Evolution

A viral song is a musical track that gains rapid, widespread popularity through social media platforms, streaming services, and other online channels. These songs typically experience an unexpected surge in popularity, often becoming mainstream hits due to their ability to resonate with large audiences. The concept of viral songs has evolved over time, especially with the rise of social media platforms like TikTok, YouTube, and Instagram, which have allowed songs to be shared and spread at an unprecedented rate. The term 'viral' originally referred to content that was shared quickly and extensively online, much like a virus. Over the years, viral songs have become a significant part of modern music culture, with many artists now creating content specifically designed to go viral.

Sub-tags and Classifications of Viral Song

• TikTok Viral Songs

  These are songs that gain significant popularity through viral challenges, dance routines, and memes on TikTok. Artists and producers often tailor their music to fit the short-form video format, making it easy to create content around the song. Examples of TikTokViral Song Overview viral songs include 'Savage Love' by Jawsh 685 and Jason Derulo, and 'Say So' by Doja Cat.

• YouTube Viral Songs

  Songs that go viral on YouTube are often featured in trending lists or shared through viral music videos, reaction videos, or fan remixes. These tracks typically spread across various communities on YouTube, becoming viral through engagement and high levels of user interaction. Classic examples include 'Gangnam Style' by PSY and 'Despacito' by Luis Fonsi.

• Meme Songs

  Meme songs refer to tracks that gain popularity because they are adopted into internet memes. These songs usually have catchy, humorous, or quirky elements that make them perfect for viral internet content. 'Never Gonna Give You Up' by Rick Astley and 'All Star' by Smash Mouth are quintessential examples of meme songs that have become viral in internet culture.

• Streaming Platform Viral Songs

  These songs achieve viral status primarily through playlists and algorithmic recommendations on platforms like Spotify and Apple Music. They often gain momentum when users discover them in personalized playlists or 'Discover Weekly' features. A prime example is 'Blinding Lights' by The Weeknd, which saw rapid growth on streaming platforms before dominating the charts.

Famous Artists and Works Related to Viral Songs

• Doja Cat

  Doja Cat is one of the most prominent artists associated with viral songs, especially with her tracks like 'Say So,' which became a massive hit on TikTok. Her ability to blend genres like rap, pop, and R&B with engaging visuals has made her a key figure in the viral song phenomenon. Her songs often feature catchy hooks and themes that resonate with internet culture.

  Gangnam Style

  'Gangnam Style' by PSY is considered one of the first true viral songs, as it became a global phenomenon in 2012. The song's catchy beat, humorous music video, and signature horse-riding dance became widely mimicked, particularly on social media and YouTube. Its viral spread helped introduce K-pop to international audiences and showcased the power of viral content in the music industry.

• Lil Nas X

  Lil Nas X's 'Old Town Road' is a prime example of a viral song that transcended genres and became a global hit. The song went viral initially due to its unique blend of country and rap, and its success was further amplified by viral memes and the #YeeHawChallenge on TikTok. Lil Nas X has since continued to release tracks that generate viral moments and dominate the charts.

  Despacito

  'Despacito' by Luis Fonsi and Daddy Yankee became the first video to reach 1 billion views on YouTube, making it one of the most iconic viral songs of all time. Its infectious reggaeton beat, combined with its cultural relevance and widespread appeal, helped it achieve viral success. The song’s success demonstrated how a song can spread globally and reach listeners from diverse backgrounds through digital platforms.

• Billie Eilish

  Billie Eilish gained viral fame with her hauntingly unique sound, particularly with her breakout single 'bad guy.' The song's success was propelled by the viral #badguychallenge and Eilish's strong social media presence. Her genre-defying music style has made her an icon for the youth generation, contributing to the viral song trend.

Application Scenarios for Viral Song

• Viral songs can enhance the appeal of movie soundtracks by connecting the film with a wider audience. A recent example is 'Old Town Road' by Lil Nas X, which was featured in the soundtrack of animated films like 'Minions: The Rise of Gru,' bringing an added layer of fun and excitement to the movie's marketing campaign. The viral song's popularity boosts the film's relevance in popular culture.

• Companies often use viral songs in their advertising campaigns to leverage the widespread popularity of a track. For example, the use of 'Savage Love' in a Pepsi commercial helped the song reach new audiences and tied the upbeat, catchy tune with the positive energy of the brand. Viral songs make advertisements more memorable and relatable to a younger audience.

• Viral songs are often used in video games, especially those with an online or social media component. Songs like 'Bad Guy' by Billie Eilish or 'Say So' by Doja Cat have been featured in music rhythm games or as part of in-game events in popular games like Fortnite. These songs help keep the game experience fresh and engaging for players by incorporating trendy music.