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Introduction to Hyperpop: Definition and History

Hyperpop is a genre of music that blends elements of pop, electronic, experimental, and avant-garde sounds, characterized by exaggerated, synthetic production, high-pitched vocals, and a sense of chaos or maximalism. It emerged in the early 2010s as a response to the mainstream pop music scene, offering a more extreme and boundary-pushing alternative. Drawing from genres like bubblegum pop, glitch, EDM, and J-pop, Hyperpop is known for its use of digital distortion, pitch manipulation, and unconventional song structures. While its roots can be traced back to early internet-based subcultures, artists like SOPHIE, A.G. Cook, and artists associated with PC Music played a pivotal role in defining and popularizing the genre. By blending elements of nostalgia with futuristic sounds, Hyperpop challenges traditional pop aesthetics and creates a new, innovative soundscape.

Sub-tags and Classifications within Hyperpop

• Bubblegum Pop Fusion

  Bubblegum Pop Fusion within Hyperpop combines the sweetness and catchiness of classic pop music with the high-energy production and experimental soundscapes of Hyperpop. Tracks in this sub-genre often feature distorted, high-pitched vocals, glitchy production, and upbeat tempos, drawing from the playful and sugary tones of 90s bubblegum pop. This sub-tag emphasizes both the nostalgic and futuristic qualities of Hyperpop, creating a juxtaposition between innocence and digital excess.

• Experimental Electronic Hyperpop

  Experimental Electronic Hyperpop is a sub-tag that emphasizes a more abstract and avant-garde approach to Hyperpop's electronic base. Artists who explore this sub-genre use cutting-edge digital manipulation, exploring fractured melodies, chopped vocal samples, and unpredictable rhythms. These tracks tend to feel more deconstructed, blending elements from IDM, glitch, and noise music, often resulting in a more cerebral, sometimes abrasive listening experience.

• J-pop Influenced Hyperpop

  J-pop Influenced Hyperpop draws heavy inspiration from the bubblegum and idol-pop elements of Japanese pop music. This sub-tag mixes the polished, energetic sounds of J-pop with Hyperpop's experimental tendencies. Vocals are often high-pitched and playful, and the melodies frequently feature an intense sense of joy and whimsy. These tracks incorporate the colorful, fast-paced, and exaggerated elements of J-pop into a distinctly digital and futuristic Hyperpop framework.

Famous Artists and Iconic Works in Hyperpop

• SOPHIE

  SOPHIE is a groundbreaking producer and artist whose work is often regarded as foundational in the creation of Hyperpop. Her 2018 album 'OIL OF EVERY PEARL'S UN-INSIDES' pushed the boundaries of digital production, blending industrial noise, pop melodies, and high-pitched vocal distortions. SOPHIE's work is known for its maximalist production and exploration of gender identity, making her one of the most influential figures in Hyperpop's early development.

  SOPHIE – 'It's Okay To Cry'

  'It's Okay To Cry' is one of SOPHIE's most iconic tracks, known for its juxtaposition of vulnerability and intense, digital soundscapes. The track's fragile vocals, combined with its bombastic, hyper-real production, represent a shift in pop music that blends emotional expression with a futuristic, synthetic aesthetic. The track exemplifies Hyperpop's ethos of pushing boundaries in both sound and thematic content.

• A.G. Cook

  A.G. Cook is a British producer and the founder of the label PC Music, which has become synonymous with Hyperpop. His work, particularly with artists like Hannah Diamond and GFOTY, exemplifies the genre's aesthetic of high-gloss pop combined with synthetic and exaggerated soundscapes. His 2019 album '7G' features a diverse mix of experimental tracks, from pure pop to more avant-garde electronic pieces.

  A.G. Cook – 'Apple'

  'Apple' is a defining track in Hyperpop, blending sweet, catchy melodies with experimental, glitch-heavy production. The track's structure is unconventional, with rapid changes in tempo and tone, creating an unpredictable yet infectious rhythm. A.G. Cook's use of pitch-shifted vocals and digital manipulation underscores Hyperpop's unique combination of accessibility and avant-garde experimentation.

• Shygirl

  Shygirl is an artist who blends elements of trap, rap, and Hyperpop, creating a dark, club-oriented sound. Her work, such as the 2020 EP 'ALIAS,' showcases her versatility as an artist, incorporating gritty production, distorted vocals, and themes of empowerment and sexuality. Shygirl brings a fierce, unapologetic energy to the Hyperpop scene.

  Shygirl – 'SLIME'

  'SLIME' showcases Shygirl's ability to merge industrial and Hyperpop elements, with hard-hitting bass and distorted vocals that create a gritty, atmospheric sound. The track also represents the genre's ability to blend dark themes of sensuality and power with cutting-edge production, challenging mainstream perceptions of femininity and sexuality.

Application Scenarios for Hyperpop in Media and Culture

• Hyperpop is often used in movies and TV shows to enhance scenes with high energy or futuristic themes. The genre's exaggerated and dynamic production makes it an ideal fit for action sequences, cyberpunk dystopias, or scenes requiring a fast-paced, emotionally intense soundtrack. For example, SOPHIE's track 'Ponyboy' was used in the 2021 film 'The Matrix Resurrections' to evoke a sense of digital excess and modern alienation.

• Video games with futuristic or surreal settings often incorporate Hyperpop to create an immersive, high-energy soundscape. The glitchy, experimental nature of the genre pairs well with virtual worlds, offering players a vibrant and fast-paced auditory experience. Hyperpop's digital manipulation and unconventional rhythms align well with the aesthetic of games like 'Cyberpunk 2077' or rhythm-based games like 'Beat Saber.'

• The bold, exaggerated sound of Hyperpop is increasingly being used in advertisements and branding to appeal to younger, more tech-savvy audiences. The genre’s vibrant, catchy hooks, coupled with its futuristic edge, make it a popular choice for brands aiming to convey innovation and modernity. Artists like Hannah Diamond have contributed music to campaigns for major brands, including fashion labels and tech companies.